New ‘Pata Pata’ music video released by UNICEF gets 24 million views on Facebook
Fans across all continents join Angelique Kidjo in sharing hope and joy by dancing to Pata Pata.
UNICEF is excited to announce the official release of Angelique Kidjo’s music video for “Pata Pata”, a fresh take on Miriam Makeba’s 1967 hit song. Once called the “world’s most defiantly joyful song”, Makeba’s ‘Pata Pata’ has been re-recorded by UNICEF Goodwill Ambassador, Angélique Kidjo, to spread information about COVID-19, with a focus on hundreds of millions of people in remote communities around the world. Having released the new audio track two weeks ago, Kidjo’s version has now been heard on more than 100 radio stations across Africa, as well as in the USA and Europe. It is also on Spotify and Itunes.
WAS HOSTED BY UNICEF USA AND SEEKS TO RAISE FUNDS
TO PROVIDE LIFESAVING RESOURCES FOR CHILDREN DURING COVID-19.
“Miriam brought joy to the world wherever she went, but she also shared knowledge and hope. Fifty years later, Pata Pata has again showed its immense power and love. Reaching the poorest and most remote with our new radio track was so important; equally so, was sharing some joy, which is what people have done in making this music video.”
The name of the song is a play on the Xhosa word “phatha”, which means “touch”. The modified version sung by Kidjo includes lines such as: “It's time to sit it out! This is no-phatha-phatha ... Stay at home and wait it out … We need to keep our hands clean … Don’t touch your face, keep distance please.” Given the huge reception of Kidjo’s new version, UNICEF put out a call to the global public, asking people to submit videos of themselves dancing to the song in their homes and gardens, tagging @UNICEFAfrica, with the hashtag #NoPataPata. All submissions were created while observing various COVID-19 lockdown, containment and curfew rules.
The response has been overwhelming. Submissions – from young and the young at heart – have been received from Australia, Austria, Cameroon, Ethiopia, Kenya, Uganda, Tanzania, Burundi, Zambia, Zimbabwe, Mozambique, Eswatini, Malawi, UK, Italy, Spain, Portugal, Russia, Nigeria, Slovenia, Slovakia, USA, India, UAE, Philippines, Japan, Senegal, and of course, Makeba’s homeland of South Africa, and Kidjo’s homeland, Benin.
A handful of the clips have been selected and these lucky dancers appear in the music video alongside Kidjo, who recorded the song at her home in Paris
The music video made its global debut to more than 100million people online, on Saturday, 9 May 2020, by launching ‘UNICEF Won’t Stop’
– A VIRTUAL EVENT FEATURING PERFORMANCES BY CHER, PINK, ROD STEWART, STING, EURYTHMICS AND CHERYL CROW, AMONG A HOST OF OTHER STARS. KIDJO AND PATA PATA KICKED OFF THE EVENT.